Well, way back when, we launched the first Cabbage Patch Kids, then we re-launched Tiny Tears, we were behind the mad crazes for chrome scooters, Alien Eggs, Super Soakers, Shaun the Sheep, Charlie and Lola and then Pogo Sticks, Skoobies and Hula Hoops.
Then there were the national media campaigns for In the Night Garden, Adams Childrenswear, Doctor Who and don't forget Pingu, Hello Kitty, My Little Pony, Power Rangers, Bagpuss, Noddy, Thomas the Tank Engine and WinnieThe Pooh. Hot on their heels are Ben 10, Doctor Who and Moshi Monsters.
We've cooked up campaigns with Britain's top chefs to promote Crock-Pot and we've promoted some of the best selling toys of the century.
So, past and present we've had some great toys to work with - but we really don't play at it.